Victoria Beckham designed a limited-edition fashion line for Rock & Republic called VB Rocks in 2004, consisting mainly of jeans for the high end of the market, retailing at approximately $300 in the US. She had previously "hit it off instantly" with Rock & Republic designer, Michael Ball, in Los Angeles.
in September 2006 she furthered her fashion ventures by launching her own denim label, of which she acts as creative director. The new line of Beckham's jeans collection is called dvb Style. In the same month, Intimately Beckham, a his-and-her fragrance line, was launched at a lavish press conference in Venice. Beckham then launched her new official website, dvbstyle.com, which promotes her fashion work.
On 14 June 2007 Beckham launched her dvb Denim collection in New York at the high-end Saks Fifth Avenue, along with unveiling her eye-wear range in the United States for the first time. In the same month, Beckham made her first appearance at London's annual Graduate Fashion Week as a judge alongside Glenda Bailey (editor-in-chief of Harper’s Bazaar) and Lanvin's Alber Elbaz, to choose the winner of the River Island Gold Award, worth £20,000. In August 2007, Intimately Beckham perfume hit US stores for the first time. Victoria Beckham has stated "We are not just saying, 'We are celebrities, put our name on it.
the 2008 New York Fashion Week at the Waldorf Hotel featuring dresses, of which only 400 will be made. Her first collection, that will retail between £650 and £1900 was met with positive reviews; "it was a very impressive, accomplished collection, with not a single dud. it was the fabrics (silk, wool and organza) and the attention to detail that impressed", wrote one critic, whilst others called it "Beautiful", "desirable" and "classy.
in November she appeared on Indian Vogue, and in February 2009 she made the cover of Russian Vogue. Beckham has voiced her anti-fur beliefs, and promotes an animal friendly wardrobe filled with faux/synthetic furs. Her stand against the fur industry has generated admiration from animal rights organizations, including PETA. Of PETA's numerous anti-fur campaigns.